Custom event badges are becoming an increasingly popular way to for organizations to represent their brand. Gone are the days of blank laminates with an attendee’s name and company simply printed on the front; custom event badges are getting bolder. Designers are finding smarter ways to incorporate technology into the design and event badges are much more than just a way to identify the who’s who of your networking event. They’ve become calling cards for your brand.
Custom Event Badges: Design with Your Brand in Mind
Branding is the key to effective custom event badge design, allowing your organization to be instantly recognizable. Remember, branding isn’t just about your logo, but can be done through color, images and even technology. Event badges hold a lot of information on a very limited amount on of space. So, how do you create a design that holds all of your information and still looks great? Here are 5 tips to help your badges get the attention they deserve.
Put Names Front and Center
People go to conferences and conventions to find out about new products and opportunities and to network. They want to be able to know who they are talking to and that means keeping names big and bold on the front of your badges. This can be an issue when you have other information that you want to include such as your logo, schedules, sponsors, security codes and social signals.
But, event badges don’t have to be all about your logo in order to be recognizable. Branding elements such as color, text and images can help ensure that people notice your brand without sacrificing the precious space needed for important information.
Make Room for Hashtags
Events have always been social activities, but with today’s technology they are more than just face-to-face interactions. Using hashtags for your event is a good way to build buzz beforehand, cover your event in real time, and monitor reactions after. Put your hashtag on everything, including your custom event badges so that attendees can tag their photos, videos and thoughts on the event as it unfolds.
Build Buzz with Technology
QR codes, RFID chips and NFC (near field communication) aren’t just for security anymore. They can be used to allow event attendees to easily share information with each other as well as increase branding opportunities in unique ways. For instance, a QR code embedded into your event badge can send attendees to a video about your organization or your newest product when they scan it with their smart phone. Simple additions such as these allow you to convey much more information without intruding on your design, while offering prospects with a more immersive experience.
Color Coded Credentials
Color coding is an easy way to distinguish a person’s level of access at your event without taking up too much additional space on your event badges. With color, you can distinguish between vendors, attendees and staff. Color coding your event badges can also help you increase security by distinguishing between levels of access such as VIP, media, security and public attendees.
Learn to Love the Lanyard
If you aren’t using custom lanyards to secure your professionally designed and branded event badges, you may be losing out on yet another branding opportunity. Not only do they look more professional and provide better safety and security features than clips or pins, but woven lanyards are the perfect place to showcase your organization’s logo. Together with your custom event badges, they create fully branded event credentials that are sure to help you get noticed.
We can help you design custom branded event badges that represent your brand. Contact us to find out how. We’re always happy to hear from you.