Many people see the start of a new year as a chance to reflect and set goals concerning all aspects of their lives. If you’re considering what you’d like to do differently in 2017, you might want to think about your brand building efforts for your business. If you haven’t already developed and invested in a comprehensive branding strategy, starting now could make a big difference for your company this year.
A successful branding strategy creates a clear, easily recognizable image of your organization and communicates your values, purpose, and style to your target audience, according to Yoast. With the right approach, you can build lasting relationships with your customers, attract new clients, and grow and strengthen your business.
Whether you’re revamping last year’s branding strategy or building one from scratch, the following recommendations can help you boost your brand building efforts in 2017.
1. Target a mobile audience.
While you’re crafting your branding and marketing strategy for the new year, it’s important to keep in mind that many of the people you’re trying to connect with interact with your brand via mobile devices like smartphones and tablets.
In 2015, global mobile data traffic increased by 74 percent, and 563 million mobile devices and connections were added, according to Cisco. The world will continue to become more mobile, so you should make sure your website, ads, and other methods of reaching out to current and prospective consumers are optimized for mobile devices.
2. Join forces with other brands.
If you’re trying to build a successful brand from the ground up, you can give yourself a boost by creating connections with others who are already well-established, according to the Entrepreneur article “9 Tips for Creating an Awesome Brand.” Whether you’re building a personal brand or a company-wide brand, associating with others (for example, by contributing guest articles or blog entries) can improve your image and bring you closer to achieving your goals.
3. Connect with your customers emotionally.
The most successful brands attract and keep customers because they create significant emotional connections, according to the HubSpot article “Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand.” Consider how your product or service can fulfill an emotional need, such as wanting to belong to a community or achieving peace of mind. Addressing and fulfilling those needs can create a strong bond between you and your customers.
4. Host events.
Holding an event can help your business spread brand awareness, in addition to attracting new clients and reinforcing connections with current customers. In-person interaction between your staff members and your clients can build strong relationships to support your brand and your company. Additionally, ordering custom event passes with your company’s logo is a great way to reinforce your branding efforts.
Ultimately, a strong branding strategy can make a big difference in terms of your organization’s growth and success in 2017. If you’d like to make customized event passes part of your branding efforts this year, we can provide you with unique high-quality badges. For more information, call 847-424-1900 or email firstname.lastname@example.org.