How well do you know your customers? Becoming familiar with the people you’re selling products and services to is a crucial part of running a successful business. That’s why the third Thursday of each quarter (in January, April, July and October) is Get to Know Your Customers Day, an event meant to remind us that personal attention is incredibly valuable in the business world.
If you’re looking to become more attuned to your clients’ characteristics and preferences, there are plenty of ways to get to know them, from placing yourself in their shoes to organizing events. Taking any or all of the following six actions will leave you with a better understanding of the people who use your products and services.
1. Consider their perspective.
Gaining a better understanding of where your customers are coming from and how they think can be as simple as mentally putting yourself in their position, according to the Inc. article “5 Ways to Know What Your Customers Want Before They Do.” What are their options when they’re shopping around for the type of product or service you provide? This exercise will not only help you get an idea of your prospective customers’ mindsets but also give you a better understanding of who your competitors are.
2. Gather and leverage data.
“Big data” offers a valuable opportunity for businesses to further their knowledge of their customers’ preferences and behavior. Without access to quality data and analytics, your company will miss out on crucial insights, according to the Wired article “10 Ways to Use Big Data to Get to Know Your Customers Better.”
The article recommends paying close attention to your network traffic, using real-time analytics tools to track and improve customer experiences, and capturing data about the behavior and experience of customers using all devices (from desktop computers to smartphones).
3. Connect with them on social media.
Social media platforms such as Twitter and Facebook can provide useful information about what customers like (and don’t like), according to the Customer Think article “10 Ways of Getting to Know Your Customers Better.” It’s become common for people to critique products on social media platforms, and monitoring the conversation about your company and brand allows you to get a better grasp on what your customers like and dislike. Staying active on social media also gives you the opportunity to address complaints and resolve issues, which demonstrates a commitment to customer satisfaction.
4. Conduct a survey.
Asking your customers for feedback with a survey is a great way to find out what they’re thinking and whether they’re satisfied with your product. Software tools can make it relatively simple to conduct customer surveys through your company website. Analyzing the results carefully can reveal information that will help you adjust your marketing strategy, according to Customer Think.
5. Read reviews.
Online reviews – whether you solicit them on your website or customers post without prompting on sites like Yelp – serve as a great source of honest feedback, the Customer Think article states. You can even encourage people to review your product or service with incentives like discounts or giveaways.
6. Hold events.
Hosting an event can benefit your business in various ways – such as attracting new clients, building your brand and scouting out new talent for your team. Events also provide you with the opportunity to interact face-to-face with current customers and form a more personal connection with them. Ordering custom event passes is also a great way to make it easy for clients to identify and get to know your employees.
Overall, getting to know your customers is crucial if you’re looking to provide high-quality service and grow your business. If you’d like to order customized event badges to help you connect with clients, our team can provide you with unique high-quality passes. To learn more, contact us today at 847-424-1900 or email firstname.lastname@example.org.