How to Host a Successful Holiday Charity Event

The holiday season fosters feelings of togetherness, thankfulness for friends and family, and generosity. With the spirit of giving and celebration in the air, it’s a prime time to host a charity event.

A charity event – whether it’s a dinner, a cocktail hour, or a bake sale – is a great way for your business to give back and contribute to the community. If you want to ensure your event successfully spreads goodwill, though, you’ll need to plan ahead. The following suggestions can help your business organize a holiday get-together that’s both fun and philanthropic. 

Set Goals

Before you tackle the rest of the planning process, it’s essential to know what you want to accomplish. For example, you might want to raise a certain amount of money for a particular cause or charity. Or, if you’re asking participants to donate goods like food and clothing, maybe you’re aiming for a particular participation or donation volume. Pinpointing goals helps give event organizers and volunteers a basis for budgeting and defining the target audience for the event – in addition to creating a stronger sense of purpose.    

Pick the Format and Venue

Once you’ve decided on your goals, budget, and target audience, consider what sort of format and venue are the best fit for your event. Maybe a black-tie gala makes the most sense, given your budget, attendees, and desired atmosphere.

However, if you don’t have the time or money for a big celebration, there are plenty of affordable charity event options, according to Create the Good, an initiative launched by the AARP. You can organize a smaller gathering where people take part in an activity such as wrapping gifts donated for children, bringing baked goods to send to a homeless helter, or writing cards for people in a local nursing home.      

Look for Sponsors

Corporate sponsors can help bolster the budget for your event. Do some research and reach out to businesses whose goals align with the purpose of your event and your target audience. Be sure to think about possible sponsorship packages ahead of time so they have options to choose from. Sponsorship arrangements will not only help you achieve your goals for the event but could also lead to an ongoing business relationship that benefits both companies.

Order Custom Event Passes

Custom event passes can help promote your event and make it memorable. Create event passes with a unique and eye-catching design to match the theme of your event and serve as a keepsake for everyone who attends. Additionally, you can distribute custom passes to help distinguish members of the media and VIP guests (such as sponsors) from other attendees and allow them special access. Finally, if you’re concerned about security, you can order passes with security features, such as credential barcoding.  

Get the Word Out

Promoting your event is crucial since it obviously won’t be a success if no one knows about it. Do some digging to determine the best way to reach your target audience. Maybe your best bet is spreading awareness on Twitter, or maybe it’s putting an ad in the local paper. To raise awareness, be sure to distribute a press release to local news outlets, bloggers, and any other influencers who can help spread the word to the people you want to reach.    

If you’d like to order custom event passes for a charity event, the Event Passes team can work with you to create high-quality customized passes. Contact us today for more information by calling 847-424-1900 or by emailing