5 Tips for Successful Small Business Event Planning

In November, Americans tend to reflect on what they’re thankful for in their lives. In addition to friends and family, you might express gratitude for small businesses and entrepreneurship. In fact, in both 2013 and 2014, President Barack Obama declared November National Entrepreneurship Month and called on Americans to show appreciation for the entrepreneurial spirit.

“During National Entrepreneurship Month, we celebrate America's innovators, support small businesses, and empower entrepreneurs to turn their visions into reality,” Obama said in his 2013 proclamation.

For small businesses and start-ups, however, that journey from vision to reality can be challenging. If you’re a small business owner looking to not just survive but grow and thrive, hosting events is one way to attract new talent and clients, in addition to boosting your current employees’ morale.

Of course, holding a successful corporate event requires thorough planning. If you’re looking to drive growth and get closer to achieving your goals with a well-executed event, consider the following event planning tips for small businesses.       

Know Your Audience and Purpose

To host a successful event, you’ll need to know who you’re trying to reach and what you’re trying to do, according to Small Business Trends. Identifying your target audience can help you decide on details such as the location, the price of admission, the material you’re going to present, and the format of the event. Additionally, it’s crucial to know why you’re hosting the event. For instance, your main objective might be to raise awareness of your company or to boost sales.       

Plan For Every Possible Scenario

When it comes to event planning, it’s best to expect the unexpected. Make a list of supplies you might need – such as bottled water, pain killers, extra pens, and Band-Aids – and have them on hand during the event, just in case. You’ll be glad that you prepared so thoroughly if one of those items helps avert a crisis.                   

Do Plenty of Promotion

You won’t achieve your goal for the event if people don’t know about it and don’t show up. Your business needs a comprehensive marketing plan, according to Small Business Trends. Some promotion strategies include sending out a press release to local media outlets, blogging about the event beforehand, mailing out flyers/invitations to current and potential customers (depending on who your target audience is), and posting about it on social media.

Speaking of social media, you’ll want to come up with a unique hashtag for your event and include it on your event website, as well as all invitations/flyers/other promotional materials. Attendees that tweet about your event with the hashtag will help spread the word and increase awareness of your company. It will also help people who don’t attend observe and even join in on the discussion during the event. 

Know What You Need From Your Staff

Think about how many staff members you need to help with the event, and then make sure everyone knows who’s doing what (e.g., you might have some people helping with other registration, some setting up/cleaning up, and others making presentations). If you’re looking to reach new customers, you’ll also want to ensure your staff members know how to identify opportunities and carry out a lead capture process.           

Order Event Badges and Branded Lanyards

Getting custom event passes and lanyards for your event can benefit your business in a couple of key ways. First of all, custom lanyards and event passes enhance your branding efforts and can help your staff members make a more professional first impression on potential customers. Second, providing your attendees with their own custom passes and lanyards will make your event – and your brand – more memorable.

Overall, with careful planning, corporate events can significantly benefit your business. If you’d like to order custom event passes and lanyards for your upcoming event, contact us today for an obligation-free quote