The New Year is a great time to commit to improving your marketing efforts. For many business owners, that means generating awareness by strengthening the identity of their brand and getting the word out about their business. One key way to generate brand awareness is through events, which can be as simple as a local show-and-tell or as complex as speaking at a conference. But, many business owners don’t make the most of the marketing opportunities that hosting an event can offer.
Event branding offers a unique opportunity to stand out from others in your industry. Branding your event is about more than just your logo. People are more likely to do business with brands that are familiar to them, even though you may offer the similar products or services to others in your industry, because they equate that familiarity with trust. Business owners have an opportunity to trigger an emotional response in potential customers through a well branded and organized event.
Branded events are an opportunity to bond with your customers face-to-face in a way that often isn’t an option at trade shows. So, how can you build better brand visibility for your event? We’ll show you four ways you can commit to doing so in the New Year, or anytime for that matter.
Establish Your Presence
The most memorable events are those with unique themes, catchy names and emotion-inducing taglines. The best place to start developing your branded event is with the details. That means coming up with a unique name, theme, tagline and topics for your event
Once you have these elements in place, you can you’re ready to establish your presence and begin building buzz about your event. Even if you already have a website for your business, you may want to get a unique domain name just for the event. Remember, branded events are all about the experience and that experience begins before guests arrive.
Get the Right People on Board
Brand identity isn’t just about your logo; it encompasses everything associated with your event, from your website to the design on your event badges. Good design is important because it visually displays what your brand represents.
Logos, colors and design serve as triggers which will help people recall your event and associate positive emotions with your brand. Working with the right people is the key to accomplishing this like a pro. Seek out professionals who can help you make your event a success such as graphic and web designers, event planners, printers and others who can help you realize your vision.
Create an Experience
A memorable event is all about creating an experience that makes your attendees feel special while also delivering loads of value. You can create a sense of belonging by presenting a theme that your customers can identify with and addressing the issues that are important to them. Create community among your attendees by offering activities that allow them to connect with each other and build excitement by making your event exclusive.
You don’t have to spend a lot of money on fancy gimmicks to create an experience, but a well put together event will tie strong visual and emotional elements together to form a cohesive whole.
Give Them Something to Remember
A successfully branded event doesn’t end after the lights go out and the guests leave. Give your attendees something useful to take home with them such as a woven lanyard, custom event pass or other branded item that can be used around the office.
Event passes are a great parting gift because they serve a functional purpose during your event, as a security measure. But, a well-designed custom event pass is like a one-of-a-kind work branded of art that your attendees will be tempted to hold onto.